por 
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
Mazda North American Operations (MNAO) is revealing what could be driving arguments with couples when it comes to their vehicles. While infidelity and financials are frequently cited causes for riffs in relationships, a new culprit is creating turmoil in garages across the country: sharing a vehicle. A recent survey of 2,000 married or cohabiting couples, fielded online by Talker Research on behalf of Mazda, found surprising facts about what couples argue about when it comes to sharing a vehicle.
The survey found that nearly half (45%) of married or cohabiting couples admit they argue over a shared vehicle monthly. Some of the items that participants cited as topics that they often argued about when it comes to sharing a vehicle are the need to frequently have to readjust seat positions (62%), mirrors (55%), seatbacks (51%) and stereo volume (50%) after their partner uses the vehicle. With this in mind, the 2025 CX-70, Mazda’s all-new two-row mid-size crossover SUV, was thoughtfully designed to bring harmony to the driving experience and to relationships across the country, through new technologies such as its available Driver Personalization System.
The Driver Personalization System uses the vehicle’s internal camera to scan facial features and converts them into numeric information creating a driver profile. The system then uses the driver profile to automatically restore over 250 personalized driver settings to their desired positions such as seat position, mirror position, driving display and stereo settings. This means that the next time the driver gets ready to hit the road after their spouse last drove the vehicle, all of their preferred settings will be adjusted with no extra effort on their part. The driver profile is secured locally on the vehicle only and is not subject to remote access. Saved driver profiles can be deleted at any time.
The Driver Personalization System within the CX-70 can help you focus on the things more important in life. In fact, 21% of those surveyed would reward their spouse for properly readjusting vehicle settings by taking them out on a romantic dinner date.
To address car-incompatibility issues, one in four Americans with long-term partners would completely clean the car once a week to avoid arguments about their shared vehicle.
In order to provide additional help for partners to feel less car-incompatible, Mazda is partnering with Elizabeth Earnshaw, Licensed Marriage and Family Therapist, founder of A Better Life Therapy, author of «I Want This To Work» and the upcoming «Till Stress Do Us Part» and influencer. Earnshaw, LMFT has developed tips for couples to address car-incompatibility while highlighting how features of the Mazda CX-70 can help mitigate these arguments.
«Many times in my sessions, I see arguments around vehicles causing deeper problems with couples in their marriages,» said Earnshaw. «Clear communication and understanding of your partner’s wants and needs is important to a healthy relationship and the Driver Personalization System within the Mazda CX-70 can help alleviate relationship pain points.»
