por 
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
Starting today, Pizza Hut is entering the burger business with a better way to burger. Introducing the new Cheeseburger Melt, a parmesan-crusted thin crust Melt folded and loaded with beef, applewood-smoked bacon, onions, mozzarella, and cheddar, served with Burger Sauce on the side.
The savory, cheesy, crunchy menu item ditches the bun (say goodbye to soggy bun burger deliveries) and brings together a medley of flavors for those craving a cheeseburger all wrapped into a crispy thin crust.
With this handheld, Pizza Hut has cracked the code for what a cheeseburger should be: portable, crunchy, and oozing with cheese.
For the launch of the new Cheeseburger Melt, Pizza Hut is encouraging burger enthusiasts to cheat on their usual burger chain to prove their new favorite cheeseburger is now from a pizza place instead and even Better With PEPSI®. Starting today, Pizza Hut is deploying delivery drivers to make appearances at certain fast-food burger chain drive-thrus, complete with a QR code displayed on their back windows to scan for a better burger. Those that see the cars in the drive-thrus and scan the QR code asking if they want a better burger will be entered to redeem a coupon for a FREE Cheeseburger Melt and refreshing PEPSI® while supplies last. The offer is available in a few markets where the largest fast-food burger chains are headquartered: Chicago, IL and Miami, FL*.
«As a brand known for exceptional pizzas, venturing into the burger business is an exciting first for us,» said Lindsay Morgan, Chief Marketing Officer at Pizza Hut. «We thought we’d kick off our burger journey with something bold. That’s why we’re making waves in burger chain drive-thrus, serving up our delicious new Cheeseburger Melt for all you burger lovers out there.»
Perfect for any lunch or dinner meal occasion, each order of Melts features two slices of Pizza Hut’s signature Thin N’ Crispy® crust loaded with an abundance of toppings and cheese, folded over, baked to melty perfection and complemented with a dipping sauce that pairs perfectly with the individual-sized meal and a PEPSI®. In addition to cheeseburger, Pizza Hut Melts® are available in four other recipes: Pepperoni Lover’s® served with marinara dipping sauce, Buffalo Chicken served with buffalo dipping sauce and ranch dipping sauce, Chicken Bacon Parmesan served with ranch dipping sauce and Meat Lover’s® served with marinara dipping sauce.
«For the first time ever, we packed everything you know and love about a cheeseburger into our craveable Thin N’ Crispy® crust to develop the new Cheeseburger Melt,» said Rachel Antalek, Chief Food Innovation Officer at Pizza Hut. «Unlike a traditional cheeseburger, the Cheeseburger Melt dips perfectly into what we would argue is the world’s best burger dipping sauce. We challenge you to find a better burger and sauce experience.»The Cheeseburger Melt is also part of the new My Hut Box™ Offer** that allows guests to choose between Melts or a 2-topping Personal Pan Pizza®, plus a side of fries or 4 boneless wings and a 20oz drink. Melts dipping sauce included. Order a My Hut Box now starting at $6.99 at participating Pizza Hut restaurants nationwide. Click here to find the closest Pizza Hut location.
