THE BAJA POST
Mexico has several deeply rooted traditions. Among them is the annual ritual of celebrating those who are no longer on Earth, known as Día de Muertos. During this celebration, people consume sugar skulls, an altar – or ofrenda – is decorated with the favorite items and foods of the deceased’s, and pan de muerto is widely eaten.
Across Mexico, there is a flurry of activity and traditions leading up to the main celebrations on «Day of the Dead#», November 1 and 2, and it’s become an international attraction – attracting foreigners who travel to Mexico in order to witness the celebrations.
The Coronavirus pandemic has people looking for some sense of normalcy and that may explain why you can already find pan de muerto in several panaderías and super markets. However, what caused fury among users of social networks was the launch of a cereal line inspired by the humble pan de muerto.
What would Mexico be without its traditions? For example, without the Day of the Dead. Around the world, Mexico is connected to this day that revolves around serious traditions, rituals, and foods.
Now, it appears that international brands are catching on as Kellogg’s (yes, the international cereal company) announced that it has decided to create and launch a line of cereals based on Mexico’s famed pan de muerto. The new cereal by Kellogg’s has already landed in certain stores and includes the flavors of rollos de canela, churros and pan de muerto. On the packaging, you can see the new labeling and ingredients such as orange blossom, butter and vanilla.