por 
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
Tru Earth, a Certified B Corp household cleaning products organization focused on reducing single-use plastic waste in the home, today announced a Tru Earth Challenge to inspire people to take action against plastic pollution. Plastic Free July® is a global movement that provides resources to help millions of people reduce single-use plastic waste in their everyday lives.
Tru Earth Laundry Eco-Strips® pack ultra-concentrated cleaning power into tiny, pre-measured strips that are free from harsh chemicals and come in recyclable cardboard packaging. One tiny strip washes one load of laundry, helping minimize the mess, space, and environmental impact of bulky single-use plastic laundry detergent bottles.
Consumers who take the Tru Earth Challenge have the chance to win $10,000 or a one-year supply of free Tru Earth Laundry Eco-Strips®. The Tru Earth Plastic Free July Challenge runs July 1 – July 31, 2024. More information on the plastic free pledge, registration and official rules for the sweepstakes are available here*.
«What started as an innovation to eradicate plastic from the home five years ago has transformed into a global movement of #TruChangeMakers,» said Wade Crouch, Director of Brand Marketing at Tru Earth. «Plastic Free July® is the perfect time to come together to motivate people to reduce single-use plastic from their lives and learn how Tru Earth products can help make that transition easier at home.»
Tru Earth prioritizes educating consumers on how to live more sustainably and recently launched a «Give a Strip» Earth Month campaign with a call to action to strip away the need for single-use plastic cleaning containers by switching to Tru Earth Laundry Eco-Strips®. To coincide with Plastic Free July, Tru Earth is launching the second installment in its bold campaign series shedding light on the negative environmental impact of single-use and short-lived plastic containers. The new creative spot will run across digital and @TruEarthMovement social channels, including YouTube and Instagram, starting in July.
Tru Earth is committed to being a force of change for the greater good of the planet and its people through partnerships with organizations such as Ocean Wise, for whom Tru Earth is a US founding member of its Shoreline CleanUp Program.
Since its start, Tru Earth has raised approximately $900,000 through fundraising efforts to reduce single-use plastic and has reduced 200 million single-use plastic containers by offering consumers more sustainable solutions. Today, Tru Earth has millions of customers in more than 80 countries and has donated nearly 45 million loads of laundry to those in need.
