Innovative Eyewear Launches Reebok® Smart Eyewear

THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA

Innovative Eyewear Inc. (NASDAQ: LUCY), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, today announced the launch of Reebok Smart Eyewear, available worldwide on Lucyd.co. Expanded availability is expected later this quarter on Reebok.com and select online and traditional retailers.

A Landmark Product Launch

The global smart glasses market is projected to reach approximately $13 billion worldwide by 20301. We believe Reebok Powered by Lucyd smart eyewear positions Innovative Eyewear at the forefront of this rapidly accelerating transition from traditional eyewear to smart, connected, voice-powered solutions.

Reebok smart eyewear features custom high-fidelity speakers, powerful amplifiers, and equalizers specifically tuned for outdoor activities and sports environments, deliver exceptional audio clarity while maintaining environmental awareness—a critical safety feature for athletes and urban pedestrians.

«We believe this launch represents a watershed moment for the entire smart eyewear category,» said Harrison Gross, CEO of Innovative Eyewear. «We’re pioneering the smart sport eyewear segment with AI-integrated eyewear that enhances athletic performance, while fulfilling our longstanding mission to deliver smart upgrades to every major type of eyewear: sunglasses, optical, sport, and safety.»

Global Distribution Strategy

Innovative Eyewear has a global distribution strategy beginning with MTB Mexico, a premier technology distributor across Latin America.

«We are extremely proud to partner with Innovative Eyewear to bring Reebok Smart Eyewear to the Latin American market,» said Mauricio Avelar, Director General at MTB Mexico. «This innovative product perfectly complements our portfolio and meets growing consumer demand for smart, lifestyle-integrated technology across our distribution network, including major retailers in Mexico.»

This partnership marks the first in a series of planned collaborations with leading distributors worldwide.