por 
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
Sports Boulevard Foundation is pleased to announce its participation in MIPIM 2025, the world’s leading real estate investment event, taking place from March 11-14 in Cannes, France. As part of the ‘Invest Saudi’ delegation, the Foundation will present key investment opportunities and urban development insights, reinforcing Riyadh’s evolution into a global hub for sports, wellness, and sustainable living.
Sports Boulevard, one of Riyadh’s mega-projects, is set to become the world’s largest urban regeneration linear park, spanning for more than135 km across the capital. The project integrates cutting-edge sports infrastructure, vibrant public spaces, and sustainable mobility solutions, in line with Saudi Vision 2030’s goals of enhancing quality of life and economic diversification. The first phase of Sports Boulevard, opened in February 2025, includes five key destinations along an 83 km stretch, marking a significant milestone in the Foundation’s commitment to innovative urban development.
As of December 2024, the project has secured significant investments for its development, including a combined real estate investment fund valued at approximately $1.47 billion (SAR 5.5 billion), which will further boost private-sector participation.
At MIPIM, the Foundation will engage with global investors, urban planners, and real estate developers, showcasing prime opportunities across various sectors. Sports Boulevard offers over 4 million square meters of GFA earmarked for private sector participation, including high-end residential units, commercial and retail spaces, and sports venues. This strategic space is poised to attract global investors and developers who are eager to contribute to Riyadh’s transformation.
Jayne McGivern, CEO of the Sports Boulevard Foundation, commented: «Sports Boulevard is more than an urban development; it’s a movement towards a healthier, more sustainable future. We are showcasing Riyadh as a global model for active living, where sports, wellness, and urban infrastructure converge to foster a thriving community. With world-class sports facilities, green mobility networks, and vibrant public spaces, the project offers unmatched investment and innovation opportunities in real estate and sustainable urban planning.»
