por 
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
The Salvation Army invites communities across the country to join in the spirit of giving with the launch of its 134th Red Kettle Campaign, officially kicking off during the Dallas Cowboys Thanksgiving Day game tomorrow against the New York Giants, airing on Fox at 3:30 p.m. CST. This year’s Red Kettle Kickoff will feature a halftime performance by Grammy Award-winning ACM and CMA Entertainer of the Year country music star Lainey Wilson and a special guest, marking the start of a season dedicated to helping those in need through various Salvation Army programs.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/the-salvation-army/9294953-en-salvation-army-red-kettle-campaign-launches-dallas-cowboys-lainey-wilson
Wilson will perform hits from her new album, «Whirlwind,» to highlight both the need for giving this holiday season and the impact of The Salvation Army’s work in communities across the country. Since teaming up in 1997, The Salvation Army and the Cowboys have helped raise more than $3 billion for the campaign.
«It’s an honor to be part of the Red Kettle Kickoff tradition with The Salvation Army and the Dallas Cowboys. The holiday season is about giving back and coming together, so we can make a real difference in people’s lives this Christmas,» said Wilson. «Bring your bell-bottoms and some bells for ringing because we’re about to get this show on the road!»
For nearly three decades, the Dallas Cowboys and The Salvation Army have joined forces on Thanksgiving Day to amplify the mission of the Red Kettle Campaign, which funds vital services for individuals and families facing hardship. Last year alone, funds raised through the campaign supported over 27 million people with resources such as food, shelter, holiday gifts, and emergency financial assistance throughout the year.
«The Red Kettle Campaign is a wonderful reminder that small acts of generosity can make a big difference,» said Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys and former national advisory board chairperson for The Salvation Army. «Every dollar donated helps The Salvation Army bring hope and support to those in need, and we couldn’t be more appreciative to Lainey Wilson for helping us kick off this important effort. She perfectly captures the heart of this campaign, inspiring fans to make a difference for those who need it most.»
As the nation’s largest private provider of social services, The Salvation Army faces a unique challenge this year. «With five fewer kettle giving days this year, donations are needed more than ever to meet the increasing demand for essential resources, especially as families continue to face economic challenges,» said Commissioner Kenneth Hodder, national commander of The Salvation Army. «Lainey Wilson’s heart for giving back resonates deeply with the spirit of the Red Kettle Campaign. We hope her performance inspires people to come together to support those facing hardship this season.»
