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THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
Organised by the Hong Kong Digital Entertainment Association (HKDEA) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), the Animation Support Program (ASP) has been nurturing local animation start-ups and small animation enterprises for the past 10 years. This year marks the 11th year where ASP continues to support 30 local animation companies to assist them in producing original animations. To recognise the efforts and achievements of these animators over the past couple of months, a Premiere cum Awards Presentation Ceremony was held at the Hong Kong Arts Center.
The organiser invited Mr. LAU Chun, Raistlin, JP, Under Secretary for Culture, Sports and Tourism to be the Guest-of-Honour. Mr. Lau congratulated the HKDEA for successfully organising the 11th ASP and praised all the winners. In addition, Mr. TSANG Victor, Head of Creative Hong Kong, and Mrs. CHO Lowell, Assistant Head of Creative Hong Kong also attended the event.
Mr. PANG Gabriel, Chairman of the HKDEA, said, «We are not only commending outstanding animation works, but also showcasing Hong Kong’s creative talents and achievements in animation arts. Hong Kong is a city full of vitality and creativity. I have always believed that Hong Kong is full of talents. This is not only reflected in the animation works premiered today, but also in the dedication of every participant in the ASP. Thanks to everyone’s hard work and efforts, the animation industry of Hong Kong has flourished.»
The ASP aims to promote the diversified development of local animation enterprises. Each edition sets up three different categories to provide support for animation enterprises at different stages of development, assisting them in producing higher-quality local animation works. One category specifically supports Animation Start-ups (16 companies) while other two categories support Small Animation Enterprises in Basic Productions and Small Animation Enterprises in Advance Productions (14 companies). A total of 30 animation enterprises will receive financial support of up to HK$600,000 to produce subsidised animations of at least 3 minutes, 5 minutes and 10 minutes respectively.
