por 
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
From school drop-offs to family activities, driving with children is a regular part of life for parents. While being in the car can be a great opportunity for quality time, it also comes with added stress, according to a recent survey sponsored by Mazda of 1,776 parents and guardians. This survey, which aimed to better understand the concerns of parents while on the road and how the right vehicle can help, revealed that 77% of parents acknowledge that driving with children presents unique challenges and concerns. Moreover, nearly 6 in 10 parents (63%) report feeling increased anxiety when driving with kids in the car.
Among the 77% of parents who find driving with kids more challenging, the top concern is child safety during accidents, cited by 55% of respondents. This is why it’s imperative that parents choose a vehicle with high safety standards to help protect their most precious cargo. In fact, nearly half (47%) of parents say they prefer driving vehicles with higher safety ratings after having kids, with 84% of parents saying that safety ratings from organizations like the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA) are important when selecting a family vehicle. Mazda’s dedication to offering families top-rated, safe vehicles has earned the brand six 2024 IIHS TOP SAFETY PICK+ awards,1 reinforcing its reputation for exceptional safety performance.
The second most selected concern for parents driving with their children is the unpredictability of external factors like weather, road conditions, and the behavior of other drivers, with 43% listing these among their top three worries. Fortunately, advancements in vehicle technology have introduced features that help protect families on the road, leading 40% of parents to say they now favor vehicles with modern safety and driver assistance systems since having kids.«Mazda’s i-Activsense2 is designed to provide parents with peace of mind by enhancing safety and awareness on the road. From advanced sensors that help monitor your surroundings to automatic braking systems that respond to potential hazards, our goal is to help parents focus on what matters most—their families—while feeling confident behind the wheel», says Jennifer Morrison, Leader of Vehicle Safety at Mazda North American Operations.
