por 
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
The potential of Artificial Intelligence (AI) to transform the energy industry and accelerate decarbonisation has emerged as a critical topic of conversation amongst energy ministers and business leaders, as was made clear at the world’s largest energy event, ADIPEC 2024.
On the opening day of ADIPEC, His Excellency Dr Sultan Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology and ADNOC Managing Director and Group CEO, emphasised the critical need for industry leaders to come together and support era-defining breakthroughs such as AI.
The emphasis on AI’s game-changing impact reflects a wider sense of optimism across the energy industry, as the government leaders and business executives attending ADIPEC 2024 were united in the belief that AI can fast-track the energy transition and unlock new avenues for progress and prosperity.
In a session titled «The power of AI for the energy transition», top executives from the private sector – including Tayba Al Hashemi, CEO, ADNOC Offshore, ADIPEC 2024 Chairperson; Michel Lutz, Chief Data Officer and Digital Factory Head of Data & AI, TotalEnergies; and Magzhan Kenesbai, Acting MD, AIQ – explored how AI is transforming business operations, and offered their expert insights on the long-term implications of wide-scale AI implementation.
Speaking to his company’s experience with AI, Michel Lutz, Chief Data Officer and Digital Factory Head of Data & AI, TotalEnergies, stated: «We are using AI to improve operational efficiency, which supports our company’s development in the renewables space. This allows us to better assist our clients in understanding their behaviour and what they need.»
Building on this sustained focus on AI’s role in the energy industry, speakers across ADIPEC’s ten different conferences emphasised the pressing need to address the challenges and opportunities surrounding this transformative technology. Alongside other top CEOs and energy executives, Tengku Muhammad Taufik, President & Group CEO, PETRONAS, urged industry players to adopt a measured and holistic approach to AI:
«Before we perfect artificial intelligence, we need to address fundamental issues. AI can initiate either a virtuous or vicious cycle, depending on how we utilise this technology and how we feed it. While AI consumes a significant amount of energy and its production requires vast resources, it nonetheless helps economies and societies grow. It is up to us to respond wisely to the fork in the road ahead.»
