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THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
October 4 is World Animal Day and World Animal Protection is launching a new campaign: The Power of Animals, which focuses on the interconnectivity and impact of animal welfare on all aspects of life. An anonymous donor is supporting the groundbreaking new campaign with a transformational $2.8M gift made in honour of Ted and Loretta Rogers. This is the largest gift the organization has received in Canada.
«We are thrilled to mark World Animal Day with the launch of the Power of Animals campaign which highlights how we can end animal suffering and also address global challenges like climate change, species extinction and public health threats,» said Colin Saravanamuttoo, Executive Director of World Animal Protection Canada. «The generous gift of $2.8 Million will make a real difference as we work to end animal exploitation around the world and build a more compassionate and sustainable future.
The new campaign aims to raise awareness and mobilize Canadians to action, including using their voice to influence policy and advocate for more humane and sustainable practices. The campaign will focus on urging large-scale changes in industries that exploit animals and jeopardize our planet. Systems that allow for the expansion of factory farming and the exploitative commercial wildlife trade are two major industries targeted for transformation.
«Animal welfare is human welfare. There are direct links between global animal exploitation and challenges like climate change, food security and pandemics,» added Saravanamuttoo «From what we choose to eat and buy to what we do when we travel, understanding that when animals thrive, we all thrive helps us all make better personal choices and support lasting change.»
