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THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
LG Electronics unveiled today the third animal featured in its 3D anamorphic experience on its Times Square billboard in New York City. The campaign, highlighting vulnerable and endangered species, now features the Galápagos sea lion, an aquatic population at increased risk due to plastic pollutants.
The Galápagos sea lion has been designated by the International Union for Conservation of Nature (IUCN) as an endangered species.1 Of the six sea lion species found globally, two are native to the U.S.: the Stellar Sea Lion and the California Sea Lion.
The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation (NWF) focused on educating students K-12 on conservation initiatives.
3D Animals Overlook Times Square
Since kicking off in April on its dynamic Times Square billboard, LG’s Endangered Species Campaign has run 1,000 times a day, raising awareness to some of the world’s vulnerable and endangered, as well as recovered, species in need of ongoing protection. Earlier this year LG featured the snow leopard and bald eagle – each animal portrayed in stunning 3D that appear to be extending out of the actual display overlooking iconic Times Square.
Education Program Elevates Conservation Awareness
Through partnerships with global edtech leader Discovery Education and the NWF, LG will host a K-12 educational series about vulnerable and endangered species tied to the Time Square billboard. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. Educators and students may access the free, standards-aligned digital resources created with Discovery Education at http://Endangered-species-series.discoveryeducation.com starting on April 18, 2024. For additional details and opportunities to contribute to NWF’s EcoSchools U.S. and EcoLeaders programs, visit www.nwf.org. LG has committed a total of $150,000 to support these two organizations.
«When we save wildlife, we save ourselves. LG is showing the world what’s possible when people come together with the National Wildlife Federation to create pollinator gardens, support native species, and confront the immense and interconnected challenges that people and wildlife face,» said Collin O’Mara, President, and CEO of the National Wildlife Federation. «These efforts are already making a real difference in inspiring future generations of conservationists and addressing both the extinction crisis and the changing climate.»
