por 
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
With 50 days to go until the Paralympic Games, the Canadian Paralympic Committee (CPC) and CBC/Radio-Canada today launched their collaborative campaign for the Paris 2024 Paralympic Games: «Greatness Moves Us.»
«Greatness Moves Us» exemplifies how Canadians can help foster an inclusive world through the transformative power of Paralympic sport. The campaign celebrates the pursuit of greatness in its many forms, tracing the journey of athletes from their earliest dreams to the pinnacle of the world stage. By showcasing these stories, «Greatness Moves Us» highlights the universal drive for excellence and unites athletes, fans, supporters, and all Canadians, illustrating how the momentum of greatness moves us all forward.
The campaign spotlights a diverse group of Canadian Para athletes:
- Amy Burk (Ottawa, ON) – Goalball
- Priscilla Gagne (Montreal, QC) – Para Judo
- Sheriauna Haase (Toronto, ON) – Para Athletics
- Travis Murao (Toronto, ON) – Wheelchair Rugby
- Eric Rodrigues (Mississauga, ON) – Wheelchair Rugby
- Tamara Steeves (Etobicoke, ON) – Wheelchair Basketball
- Noah Vucsics (Calgary, AB) – Para Athletics
The campaign also features footage from significant moments in Canadian Para sport history, shining a spotlight on athletes including Marissa Papaconstantinou, Aurelie Rivard, Nate Riech, Brent Lakatos, and more.
A key highlight of the campaign is the electrifying musical track by Montreal-born, Toronto-based bilingual artist Aiza, known as the «Afro-bop Queen,» who was listed on CBC Music as a Canadian artist who broke out in 2023. Custom-created in both English and French and with elements of inclusion at its core, the music ensures the campaign resonates across Canada. The track, composed by Jeremy Wallace Maclean, was carefully crafted to include breathing space in the audio, ensuring that the descriptive video does not compete with the lyrics, allowing for an inclusive listening experience.
«Greatness Moves Us» marks a continuation of the strong partnership between CPC and CBC/Radio-Canada, emphasizing the depth and impact of this collaboration. As the official broadcaster of the Paris 2024 and Milano-Cortina 2026 Paralympic Games, CBC/Radio-Canada will provide extensive coverage across its multiple platforms, showcasing the performances of Paralympians to audiences nationwide. Audiences can tune in for CBC/Radio-Canada’s coverage of the Paris 2024 Paralympic Games from August 28 to September 8 on CBC, CBC Gem, CBC’s Paris 2024 website (cbc.ca/paris2024) and the CBC Paris 2024 app in English and on ICI TÉLÉ, ICI TOU.TV, Radio-Canada.ca/paris2024, and on the Radio-Canada Paralympiques app in French. The campaign was developed in partnership with WILL, a Vancouver-based creative agency, and GOOD–IDEA®, a commercial and narrative production company. Directed by Ross Allen, produced by Mack Stannard and Ben Chick, and shot by director of photography Mitchell Baxter, the campaign promises to engage all viewers.
