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«March to May the 4th» (be with you, the iconic date for the Star Wars fandom) begins with a takeover of the world-famous Empire State Building in New York City, featuring displays inspired by iconic Star Wars villains, new product reveals, fan experiences and a dynamic evening light show
The takeover of the Empire State Building includes interactive photo moments, which highlight new Star Wars consumer products in window and observatory deck displays. On the iconic 86th Floor Observatory, Star Wars fans can pose with a life-size Funko POP! Darth Vader figure with a backdrop of unmatched New York City skyline views.
The Star Wars March to May the 4th campaign began March 21th with a ceremony, fan experiences, window displays and more — culminating in a showstopping dynamic light show displayed on the façade of the world-famous New York landmark.
To celebrate the 25th anniversary of LEGO® Star Wars™, the LEGO Group is featuring a museum-quality display of life-sized Star Wars villains built from LEGO bricks, including six-foot tall, brick-built recreations of Darth Vader and Darth Maul on the building’s 80th floor.
The building’s iconic Fifth Avenue Lobby windows feature a special Star Wars display that depicts imagery of Darth Vader, Darth Maul and stormtroopers amid an array of Star Wars merchandise. Select activations throughout the building and within the Observatory Experience will remain open to the public through April 29.
Additionally, Hasbro and Amazon have teamed up to create a Star Wars experience with something for every Star Wars fan on the first floor of the Empire State Building.
The immersive fan activation offers visitors photo opportunities with costumed characters, including Darth Vader, and photo backdrops featuring iconic scenes inspired by the films.
The Hasbro and Amazon experience will remain open to the public through Saturday, March 23. On March 22, from 10 a.m. to 1 p.m. ET, the Dairy Farmers of America will treat guests to samples of the new TruMoo Star Wars Blue Milk, which will be available for purchase in April.
«We’re excited to unveil a broad range of new products for fans of all ages with our extensive roster of licensees and retailers as we all march to May the 4th,» said Paul Southern, Senior Vice President, Global Brand Commercialization, Lucasfilm, Disney Experiences.
«We really brought the power of the Empire to the Empire State Building with this Star Wars takeover, creating a moment only fit for one of the strongest entertainment brands and most enduring franchises in the world.»
New products across a variety of categories were revealed today at the Empire State Building, including first-time collaborations for Star Wars with Fisher-Price for their Imaginext® Star Wars Darth Vader Bot and Dairy Farmers of America for their TruMoo Star Wars Blue Milk.
Additional new reveals for today include the future-predicting Force N’ Telling Vader toy from Hasbro, the first of three new Star Wars dark side timepieces from Citizen Watch – STAR WARS™ | Citizen Imperial Stormtrooper, collectibles themed to Star Wars starships from Jazwares, and Darth Vader- and stormtrooper-inspired holiday animatronics from The Home Depot.
Plus, Insight Editions announced a new book titled Star Wars Icons: Darth Vader, which covers the character’s journey from his genesis in George Lucas’ first drafts of Star Wars to Anakin Skywalker’s tragic fall to the dark side in the prequel trilogy, and beyond. Products from Displate, Fantasy Flight Games, BioWorld’s Heroes & Villains, Joffrey’s Coffee, Just Play, Panasonic and PopSockets were also featured in activities today.
The Phantom Menace, and a refresh of Star Wars roleplay apparel and accessories. Disney Store also announced The Sith Apprentice: Darth Maul Legacy LIGHTSABER TM Set – Limited Edition, complete with light and musical effects, launching on May 4, 2024, at 8 a.m. PT / 11 a.m. ET. These reveals and products follow a lineup of new items announced earlier this month on StarWars.com/ImperialMarch.
In addition to new consumer products offerings, more Star Wars news announced includes:
Season of the Force at Disneyland Park: From April 5 to June 2, 2024, Disneyland Park guests can enjoy new experiences and limited-time Star Wars offerings during Season of the Force, including Hyperspace Mountain, themed food and beverage, merchandise and more.
For a limited time beginning May 4, while supplies last, guests can purchase the collectible Salvaged Stormtrooper Helmet Bucket at select locations—served with popcorn, french fries, or Galma Garlic Puffs, depending on location—throughout Disneyland Resort.
For more information, visit Disneyland.com. Coming in May, for a limited time while supplies last, the Salvaged Stormtrooper Helmet Bucket will also be available for purchase at select locations throughout Disney’s Hollywood Studios at Walt Disney World Resort.
Star Wars: The Phantom Menace 25th Anniversary Theatrical Re-Release: Fans can soon experience a limited-time re-release of Star Wars: The Phantom Menace, in theaters beginning May 3, to celebrate the film’s 25th anniversary.
In addition, fans will also be treated to an exclusive look at The Acolyte, the upcoming Disney+ series set during the High Republic era, following all The Phantom Menace screenings.
On May 4, in honor of both the film’s anniversary and the Star Wars fan holiday, fans will have the opportunity to see all nine episodes of the Skywalker Saga in theaters for a premium marathon event. Finally, those attending will receive a limited-edition poster. Tickets go on sale tomorrow, Friday, March 22.
The key art for the event was revealed earlier today and is created in the traditional black ink painting style known as sumi-e, with Darth Vader placed in the foreground. Brush strokes extend from the Sith Lord to the branches of a cherry blossom tree, leading to AT-ATs, X-wings, and TIE fighters.
The Rising Sun of the Japanese flag balances the image, with Mount Fuji featured in its center. For more information, visit StarWarsCelebration.com.
