por 
THE BAJA POST
NEWSROOM
SOURCE: PRN MEDIA
Dry Feb™️ is a partnership between Lyre’s, the world’s best-selling non-alcoholic brand, and Ezy Raise, the team that raised over $150 million to support people affected by cancer around the world, to benefit the American Cancer Society. Almost everyone knows someone who’s been impacted by cancer and a growing body of evidence links alcohol to many types of the disease. With 1 in 2 men, and 1 in 3 women in America expected to face a cancer diagnosis in their lifetime, this coalition has come together to rally their communities behind mindful drinking and the fight against cancer. Dry Feb™️ asks participants to commit to one month without alcohol and provides the opportunity for participants to raise money and improve the lives of people impacted by cancer.
As part of the Dry Feb™️ campaign, participants who pledge to abstain from drinking for the month can fundraise with their community just as you would in one of the many iconic walk/run fundraisers hosted by the American Cancer Society. A wide variety of prizes, motivation and health tips are available to those who participate. To sign-up or learn more about the Dry Feb challenge and the health benefits (such as sleeping better and increased energy), head to dryfeb.com.
«We are excited to partner with Lyre’s and Ezy Raise to make the Dry Feb campaign a successful and impactful event here in New York City,» said Chloe Lipman, vice president of community development at the American Cancer Society. «This collaboration challenges people to go alcohol free for a month, while educating participants and donors about our mission. Our guidelines recommend limiting alcohol use, along with getting regular physical activity and a healthy diet, which are important factors in long-term health for all adults including cancer survivors.»
No matter how you choose to enjoy February, Lyre’s has you covered. Lyre’s is all about sociability and creating connections without compromise, so whether you want to reduce your alcohol intake, occasionally go booze-free, or commit to a dry month this February, Lyre’s is the perfect resource to create low or no-booze drinks with best in class flavor.
Please also join us at New York’s iconic Vanderbilt Hall in Grand Central Terminal on January 31 to sign up for Dry Feb™️ in person and receive a complimentary Lyre’s cocktail while you’re there. You can even enter for a chance to win a year of free Lyre’s! Brand representatives for Lyre’s and the ACS will be on-site to share more information about this powerful new initiative.
