ALLFREDO AZCARATE VAARELA
THE BAJA POST/EDITOR
The tourism expectation for 2023 in Ensenada is that around 6 million national and foreign tourists will visit the city, consolidating the municipality as an excellent travel destination in Baja California, said Mayor Armando Ayala Robles.
In his “Presidente en Línea” (President Online) program, Ayala Robles highlighted that the municipality is the venue for important international and national events, such as off-road races, the beer fest, the vine and grape harvest festivals and several concerts by national and international artists, to name a few.
In 2022 the city hosted more than 5 million tourists, who arrived mainly driving, in addition to having a good year in terms of cruise ships, since a total of 322 ships from several different shipping lines arrived at the port, Ayala Robles said.
In this regard, Enrique Hermann Ceseña, Director of Proturismo, which is an instance created to foster and reinforce tourism in Ensenada, said that, during 2023 first two months, 60 cruise ships arrived, leaving an estimated economic benefit spread of 7.5 million dollars.
“It is estimated that on average each cruise traveler who visits Ensenada downtown, spends around 64 dollars, and in the first two months, the influx of visitors on different shipping lines was very good,” commented Ayala Robles.
He also said that, for March, in terms of tourism, there will be huge benefits for the local service providers, since in addition to having the arrival of 33 cruise ships scheduled for the month, there are events such as the Beer Fest, with an expected attendance of 10 thousand people who yield an economic spread of 50 million pesos and 85 percent hotel occupancy.
Hermann Ceseña added that for this month there is also a concert at the cruise terminal, plus the tourist attractions that daily receive hundreds of visitors such as the Wine Route, the Historic Center District and La Bufadora, to name a few.