Great American Media to welcome 2027 streaming the 138th Rose Parade presented by Honda

THE BAJA POST
NEWSROOM
SOURCE: https://prnmedia.prnewswire.com/great american media rose parade

Great American Pure Flix will stream the 138th Rose Parade^® presented by Honda, with the Parade also broadcast LIVE on Great American Family and GFAM+, Friday, January 1, 2027 (8a). From the streets of Pasadena to living rooms across America, this treasured New Year’s Day tradition will come alive with extraordinary floral artistry, stirring musical performances and spectacular pageantry.

Great American Media celebrates the New Year by streaming the 138th Rose Parade Presented by Honda on Great American Pure Flix. The historic and iconic Parade will also be broadcast on Great American Family and GFAM+ on Friday, Jan. 1, 2027

Inspired by the theme «Welcome,» the 2027 Parade celebrates the power of an open door, a familiar face and a place to belong. It honors the families, friendships and communities that make people feel embraced—and the shared experiences that turn strangers into neighbors.

First held in 1890, the Rose Parade began with flower-adorned carriages showcasing Pasadena’s winter blooms. It has grown into an internationally recognized spectacle cherished by millions worldwide. For generations, watching the Parade has been a ritual passed from grandparents to parents to children: a morning to gather, marvel and mark a fresh beginning together. Its reach extends far beyond the parade route, connecting people across borders through the universal pleasures of music, beauty and celebration.

«The Rose Parade is aspirational in the most powerful sense. It shows what imagination, dedication, and people working together can create,» said Bill Abbott, President & CEO, Great American Media .