
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
Rabbit Hole Distillery today announced its partnership with Jay Ellis, the acclaimed actor and producer celebrated for his standout roles in Paramount’s Top Gun: Maverick and HBO’s Insecure. This collaboration marks a significant milestone in the brand’s mission to champion innovation and creativity across both the film and whiskey industries. The partnership features an exclusive contest for aspiring filmmakers and the launch of a limited-edition distillery series whiskey release.

As the Official Bourbon of the Sundance Film Festival, Rabbit Hole proudly champions bold, independent voices, celebrating creativity and storytelling from every walk of life. To bring this mission to life, Rabbit Hole has partnered with Ellis to launch The Creative Spirit Challenge. Aspiring filmmakers are invited to submit a short video sharing their story, bold ideas and dreams of becoming a filmmaker. The grand prize winner will receive a Canon EOS R5 C camera and a one-on-one mentoring session with Ellis. Additionally, three runners-up will receive Canon cameras to fuel their creative journey.
«Something very important to me, and the reason I launched my production company Black Bar Mitzvah, is to help aspiring filmmakers and creatives tell their stories. Partnering with Rabbit Hole and The Creative Spirit Challenge is an exciting opportunity to inspire and empower the next generation of filmmakers to chase their dreams and elevate their craft. I can’t wait to see the incredible talent and stories that will emerge from this initiative.»
In addition to the contest, Rabbit Hole and Ellis are also collaborating on a limited-edition whiskey release, slated for this spring. The release will embody the shared values of artistry and craftsmanship that form the foundation of Rabbit Hole’s whiskey-making process and Ellis’ approach to his films and TV shows. Available exclusively at Rabbit Hole Distillery in Louisville, each bottle in this special limited series will honor the creative spirit that defines both industries.
«At Rabbit Hole, innovation and creativity are at the heart of everything we do,» said Kaveh Zamanian, Rabbit Hole Founder and Kentucky Bourbon Hall of Fame Whiskey Maker. «Jay Ellis embodies the bold vision and artistry we admire in film, just as we strive to craft each bottle with unparalleled originality and excellence. Together, this partnership will inspire creativity, nurture emerging talent, and push the boundaries of artistry in both whiskey and film.»
