por 
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
With more than 100 million people set to tune into the Big Game, Kia America is suiting up for the launch of the «Kia Squares» game-within-a-game vehicle sweepstakes. As a football staple in living rooms across the country, entrants whose numbers on the ten-by-ten grid match the last digits of the score at the end of each quarter will have a chance to win a new Kia vehicle.
From 12:00 a.m. ET on February 4, 2025 to 5:30 p.m. ET on February 9, 2025, Kia’s Instagram and TikTok accounts will be directing audiences to a second-screen mobile experience at www.kiasquares.com, where players can choose a square on the game grid anytime during that window. The grid’s rows and columns will be randomly assigned numbers 0-9 and each square will display a Kia vehicle. The last digit of each team’s score at the end of each quarter will correspond to a square on the grid. All entrants who selected that square will be entered into that quarter’s random drawing for a chance to win a Kia vehicle. A total of four Kia vehicles will be awarded, one after each quarter.
Each winner will be awarded one of the following eight Kia vehicles, as shown on their selected square (colors and options may vary): the all-electric three-row EV9 GT-Line SUV; the EV6 GT-Line; the Sportage X-Pro SUV; the Sorento X-Pro SUV; the Telluride X-Pro SUV; the K4 GT compact sedan; the K5 GT mid-size sedan; or the Carnival SX Prestige HEV.
«Kia Squares offers football fans an interactive way to participate in the game and provides not only a fun way for fans to root for their favorite team but also a chance to win one of Kia’s award-winning vehicles, including the all-electric EV9 which is the reigning World Car of the Year,» said Russell Wager, vice president, marketing, Kia America. «Kia Squares is designed to engage football fans on their electronic devices and elevate the Big Game viewing experience.»
Selected squares will be announced at four separate times throughout the duration of the game – at the end of each quarter according to that quarter’s score – so the end of every quarter of the Big Game is a chance to win.
