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THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
The Specialty Food Association is excited to announce a slate of new features and opportunities for attendees and exhibitors at the 49th Winter Fancy Food Show, the first major expo of the year for the food industry, taking place January 19-21, 2025, at the Las Vegas Convention Center.
In reimagined and brand-new feature areas across the Show Floor, attendees and exhibitors will discover new ways to see and sample in-demand products, expand their professional networks, and experience emerging specialty food trends.
«Every year, the Winter Fancy Food Show helps kickstart the trends, connections, and ideas that shape the year in food—and in 2025, we’re going to take some of the most impactful aspects of the Show and make them even better through these new experiences,» said SFA President Bill Lynch. «SFA has been listening closely to what exhibiting members and Fancy Food Show attendees are looking for, and we’re thrilled to bring these innovative features to the thousands of specialty food makers, buyers, press, and influencers who will be joining us in January.»
New features for the Winter Fancy Food Show include:
First Taste Experience, the Winter Show’s very own food hall, located on the Show Floor and featuring only the newest products in the market. Attendees are invited to see, sample, and sip products poised to be the next big thing, with each day of the Show debuting a new theme and all-new products.
- Global Flavors – as consumers crave new-to-them flavors and formats from around the world, discover innovative offerings that will be in high demand throughout 2025 and beyond;
- Holiday – with the «little treats» economy in full swing, get a first look at the products that will drive holiday purchasing in 2025;
- Top Trends for 2025 – before emerging trends go mainstream, sample new-to-market food and beverages that align with trends the SFA Trendspotters are watching for 2025.
Spark Showcase, a dynamic area offering all-day programming that will spark new ideas, new connections, and new discoveries:
- Morning | Expert Programming: Engaging talks and interactive sessions will focus on business growth, market trends, and industry best practices.
- Afternoon | Pitch Sessions: Attendees in the intimate audience area will hear early-stage makers pitch their products to an expert panel of industry veterans. Hosted by SFA Alliance members and collaborators.
- Networking and Sampling to Follow: A chance for Spark Showcase participants, including makers, buyers, and experts, to connect and enjoy refreshments in a festive garden atmosphere.
Ask the Experts, an interactive space dedicated to 1:1 or small-group sessions, where the SFA community’s dedication to supporting emerging makers comes to life. Exhibitors and attendees can sign up for appointments with industry experts and receive personalized guidance.
