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THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
Mercedes-Benz is partnering with the Ontario Vehicle Innovation Network (OVIN), the Government of Ontario’s flagship initiative for the automotive and mobility sector. The purpose is to expand startup creation and scouting activities in North America and to promote the commercialization of automotive innovation.
The OVIN Incubators Program will focus on identifying and fostering innovation in future software & AI, future vehicle components and future electric drive. Working with startups, and in partnership with OVIN, Mercedes-Benz will help progress promising projects through the provision of its specialist expertise and use cases.
Selected projects will also benefit from the international Mercedes-Benz STARTUP AUTOBAHN network. Separately, the company intends to start a research collaboration with the University of Waterloo, Ontario with a focus on neuromorphic computing for automated driving applications. The move complements a range of ongoing Mercedes-Benz R&D activities in Canada.
«Innovation is part of Mercedes-Benz DNA. In our global R&D strategy, open innovation gives us rapid and direct access to the latest ideas and developments around the world. We are therefore delighted to further expand our activities in Canada as a founding partner of the OVIN Incubators. In a fast-paced environment, it is another important channel for developing exciting future products and elevating our customer experience through new technologies.»
Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, Development & ProcurementThe academic research collaboration and participation in the OVIN Incubators Program are the latest in a series of initiatives underpinned by the company’s Memorandum of Understanding (MoU) with the government of Canada, signed in 2022. The aim of the MoU is to strengthen cooperation across the electric vehicle value chain. Through the partnership with the Ontario government through OVIN, Mercedes-Benz is accelerating and expanding its presence by tapping into Ontario’s international acclaim as a centre for tech development, recognizing the province’s significance for Mercedes-Benz’s global innovation network.
Open innovation draws in ideas, inspiration and technologies from a wide variety of external sources and partners. This approach is a long-established part of Mercedes-Benz R&D strategy, enriching and complementing the company’s internal R&D work worldwide.
