por 
THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA
Roborock, a global leader in ultra-intelligent home robotic cleaning devices today announced a collaboration with Columbia Pictures and Alcon Entertainment’s The Garfield Movie, ahead of its official theatrical release in Singapore on May 22, 2024. The partnership will showcase how Roborock gives Garfield the freedom to be his lazy, fun self while ensuring a sparkling clean home, highlighting how the real fun of cleaning is when you don’t have to clean at all.
Through a multi-medium creative campaign which will include product placement in the film, a TVC, out of home, digital and social media placements, the leading entertainment franchise and robotic vacuum leader will join forces to bring their collective audiences together, highlighting how one of the world’s most beloved cats, together with his fans across the globe, can all benefit from Roborock’s suite of automated home cleaning solutions. «Rocking Life, With You» is more than just a slogan for Roborock—it embodies a way of life. By teaming up with The Garfield Movie, Roborock invites audiences to embrace the same carefree and laid-back spirit as Garfield.
From parmesan snow angels to dreaded bath time bubbles, there’s no one who likes making a mess more than Garfield. But like most homeowners, furry or not, Garfield despises the tedious job of cleaning floors. Eagle-eyed fans can look out for Roborock’s cameo appearance during the movie, as Garfield and his trusted canine sidekick Odie ride around on a Roborock robotic vacuum causing mischief and mayhem, while Roborock comes to the rescue, swiftly cleaning up their mess in no time at all.
Thanks to Roborock’s hands-free, all-in-one vacuum and mop solutions, carpets and floors can stay squeaky clean, giving Garfield time back in his day to take cat naps galore, even while the vacuum is running – it’s quiet as a mouse!
«Roborock is thrilled to be collaborating with The Garfield Movie, to give Garfield what he’s been missing in his life – a cleaning solution that frees him of his responsibilities,» says Richard Chang, Founder and CEO of Roborock. «Whether you own a cat, a dog or another animal, we can all agree that pets make a mess every now and again. Thanks to Roborock’s hassle-free cleaning solutions, pet-owners can worry less about the clean-up and more about enjoying life with their furry friends.»
