Super Bowl Sunday Sets Records, Streaming Climbs to Six-Month High, according to Nielsen’s February 2024 Report of The Gauge™

THE BAJA POST
NEWSROOM
SOURCE: PR NEWSMEDIA

Nielsen today released The Gauge™ report for February 2024, which revealed that TV consumption began its seasonal downward trend as overall usage fell 6.4% from January. The considerable usage decrease, however, was countered by a record-setting Super Bowl Sunday on Feb. 11, which not only captured the largest Super Bowl audience in history, but also recorded the most-viewed day of TV ever reported in The Gauge (since May 2021).1.9% decline that resulted in a 37.7% share of TV (+1.7 pts.). Paramount+ saw the most monthly growth from a platform perspective (+24%, +0.2 pt.) due in part to carrying a livestream of CBS’ Super Bowl broadcast, as well as from the 1.2 billion viewing minutes captured by Halo. YouTube achieved a platform-best 9.3% share of TV usage (+0.7 pt.), and FAST services exhibited exceptional strength with PlutoTV up 10%, Tubi up 8.3% and the Roku Channel up 8.1%.

From a streaming content perspective, acquired titles attracted the most viewership in February, with Young Sheldon (Netflix, Max) topping the rankings with 4.6 billion viewing minutes, followed by Bluey (Disney+) with 4.5 billion and Grey’s Anatomy (Netflix) with 3.5 billion. Netflix’s Griselda represented the top streaming original title with 3.2 billion minutes, ranking fourth overall this month. Broadcast viewing in February fell 10% vs. January and the category lost 0.9 share points to account for 23.3% of TV.

On Super Bowl Sunday, however, the broadcast category made up over 43% of total TV usage, led by Super Bowl LVIII on CBS which generated nearly 30 billion viewing minutes alone. In addition to drawing over 17 million viewers for the Grammys, CBS also attracted solid audiences for new scripted programming including Tracker, NCIS, FBI and the final season of Young Sheldon.