por THE BAJA POST
NEWSROOM
SOURCE: PR MEDIA
Sol is excited to announce they are continuing to expand their partnership with Banda MS, the award-winning musical group, and is proud to be the exclusive beer sponsor for their 20th anniversary United States tour. The tour brings the band to many of Sol’s key markets throughout the United States including Chicago, Los Angeles, Houston, and more.
This announcement marks another year of partnership for Sol and Banda MS. In 2021, Sol brought music to the posada tradition by launching a sweepstakes where the winner had an exclusive Banda MS concert for their posada party. Last year, the Mexican beer brand and Banda MS teamed up for their “Mi Banda Shines” campaign, celebrating those who embrace their heritage to shine in new ways like Banda MS’s experimentation with banda music with other genres.
“Sol and Banda MS are perfect partners because they both embrace their shared heritage and celebrate those who unapologetically represent their culture by shining in their own way,” says Kacy Raffe, associate marketing manager for Sol. “Sol has so many exciting plans in store for 2023 and what better partner to bring them to life than Banda MS.”
As a Mexican beer brand, Sol knows the importance of connecting with their culture and continues to celebrate how people can shine their own way. In partnership with Banda MS, Sol will be building upon the Mi Banda Shines campaign.
Sol and Banda MS de Sergio Lizarraga are joining forces for a variety of programs and collaborations in celebration of the 20th anniversary tour. Sol is excited to launch a Sol Banda MS packaging this summer. Fans are invited to join in on the fun including exclusive merch with surprise partners, VIP concert experiences, other prizes and more throughout the year.
“Sol is the iconic Mexican beer and we couldn’t be more thrilled to partner with them this year and have them as a sponsor for our 20th anniversary tour,” said Alan Ramirez, lead singer from Banda MS. “We’ve done great things in the past together such as the Sol Posada concert and Mi Banda Shines campaign that has allowed us to embrace our shared heritage and bring it to life.”
Follow Sol on Facebook, Twitter, and Instagram for continued updates and check out the Sol product locator to see where you can get Sol near you.
